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Get named,not compared.

A committee can shortlist you before your team knows there is a deal. A shopper can choose you before ever reaching your site. Both decisions increasingly happen without you in the room. We build what makes you legible, credible and chosen in that moment — from the brand and experience to the platform and demand behind it. And the same people stay accountable for all of it.

That takes two practices rather than one. Every crossing below is something we learned under one kind of pressure and delivered for the other.

When a client exits for $625 million
Built through a $625M exit
↓ Celero Commerce, acquired by Deluxe · July 2026
When paid social has to perform across three platforms
Performance, not just placement
↑ Dairy Boy: 16+ ROAS blended
When 14 million logins can't go down
Loyalty, built to scale
↓ Regal Crown Club: 14M+ users, PCI DSS Level 1
When it has to work like enterprise software
One platform. Intelligence built in
↑ TNAG Global: shared backend + AI-powered appraisal
  1. When a client exits for $625 millionBuilt through a $625M exit↓ Celero Commerce, acquired by Deluxe · July 2026
  2. When paid social has to perform across three platformsPerformance, not just placement↓ Dairy Boy: 16+ ROAS blended
  3. When 14 million logins can't go downLoyalty, built to scale↓ Regal Crown Club: 14M+ users, PCI DSS Level 1
  4. When it has to work like enterprise softwareOne platform. Intelligence built in↓ TNAG Global: shared backend + AI-powered appraisal
B2B · long cycles, a committeeeCommerce · short cycles, one shopper
The roster
711
Clients named, with the work we did for each.
18
Years, independently owned
22
Industries
454
B2B clients
257
eCommerce clients
Who we serve

Mid-market through enterprise on the B2B side. Consumer brands where the price holds because of who you are rather than what you discount. The first call tells you whether we are the right firm. If we are not, we will say so, and name someone better.

Find your industry and read the work beside it.

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On this pageTop ↑
Start with your buyer

B2B is the entities you sell to.eCommerce is the entities you sell.

We organize around two buying motions, not two arbitrary industry lists. A committee moves one way. A shopper moves another. Pick the one that describes how your sale actually happens.

Enterprise and mid-market · B2B

Your buyer is a committee, and getting every seat to agree takes months. Increasingly, one of those seats isn’t human — the shortlist can form inside an answer engine before your sales team knows the deal exists.

Long cycles, named accounts, and a sixth seat that asks ChatGPT before anyone opens your homepage. AIRO — AI Result Optimization — is how we make sure the version of you it names is the true one, and that the conversation still reaches a rep with the original question still attached.

  • One consistent story about who you are — so a buyer and an AI answer engine describe you the same way
  • The comparison page your buyer is already searching for by name
  • An asset built for whichever seat is currently blocking you
  • Routing that hands your rep the question she actually asked
The check that costs you nothing

Open a private window and ask ChatGPT and Perplexity to name the leading vendors in your category. Run it ten times. If your name appears fewer than three times, that is an entity resolution problem, not a content problem — and it usually traces to an Organization node with no sameAs edges and product pages carrying no Service schema. Two weeks of structural work, not a rebrand.

Inside the B2B practice ⟶
Consumer brands with a premium position · eCommerce

Your buyer is a shopper, found first and chosen second. Photography does the persuading. The catalog is what the AI answer engine reads first.

Short cycles, a catalog, and a shopper asking an AI answer engine what to buy before ever reaching your product page. We build the whole path in between: the storefront on screen and the structured data the assistant reads.

  • Product pages complete enough to convert on the first visit — no missing size chart, no missing return policy
  • An authoring console that writes in your voice, with a human gate
  • Catalog data structured so an AI shopping assistant recommends you, not a competitor
  • A storefront and checkout that hold through your peak week
The check that costs you nothing

Take your five best sellers and ask an AI answer engine for something like them without naming your brand. If it hands back a competitor, view source on your product page and look for returnPolicy and shippingDetails. Most Shopify themes emit neither. A product with no stated return policy is routinely dropped from a comparison answer, and that is a template fix rather than a merchandising one.

Inside the eCommerce practice ⟶

Underneath,it is one system.

One way of describing a thing

The same modeling discipline whether the thing is a SKU, a service line or a subsidiary.

One orchestration layer

Routing, retrieval, caching and observability. Built once, pointed at either buyer.

One CRM and one set of numbers

Lifecycle and reporting, so nobody spends Monday reconciling two dashboards.

One team on both sides — and that is the point

Every Account Director carries B2B and eCommerce accounts at the same time, so what one buyer teaches reaches the other. The four crossings above are the receipts — a lesson from one lane, a named client in the other.

Another way in

Or start with what is happening to you.

Seven situations we keep getting hired for — not the full list. Each one crosses both practices, and each one is a real engagement, not a hypothetical.

Two brands that must not be mergedShare the plumbing. Keep the personality.
A brand collision after an acquisitionOne brand out of two, without losing either.
The capability nobody can findMake what is true also findable.
A replatform with a date attachedLive for the date that matters.
The sale that dies at security reviewClear procurement before they ask.
The demo that never became a productA demo is not a product.
The room that does not reportMake the floor report.
The evidence

Three problems.Each one, twice.

Read across rather than down. The same problem turns up in payments and in vintage retail, in workforce software and in apparel. These are specific enough that only somebody who had solved them would name them this way.

01

Fragmented systems, one backbone

The tools and the workarounds multiply until somebody rebuilds the one system underneath all of them.

SONA — conceptOpen ↗
Concept build · SONA. Scroll and click inside the frame, or open it full size.
B2BBuilt · intelligence layer next

SONA

Payments · Celero Commerce

Celero's merchant pricing quotes ran on a WordPress tool with unstructured pricing data, no unified merchant view, and approval logic hardcoded into the page — plus a ticket queue and a chat thread doing the same job in parallel. We proposed a rebuild and shipped the clickable screens before the contract did. A version of it is live today.

Carter Vintage storefront pages: appraisal, consignment and inventory
In production · Carter Vintage storefront pages: appraisal, consignment and inventory.
eCommerceIn production · seven phases

The North American Guitar

Retail & marketplace

Two heritage brands on one commerce backbone, store attribution modeled as first-class data so they share the plumbing and never the personality. A wholly separate auction marketplace was also built from a blank page, sharing none of it.

Read the Case Study
02

True, and unreadable

The best thing about the business appears nowhere a machine can find it.

Beeline + MBO Partners — conceptOpen ↗
Concept build · Beeline + MBO Partners. Scroll and click inside the frame, or open it full size.
B2BConcept · nine views

Beeline + MBO Partners

Contingent workforce

A 2025 acquisition created the only five-layer stack in the category, and it existed in no knowledge graph. The capability was real and unreadable, so the answer engines kept naming the incumbents.

The proposed AI orchestration layer: catalog and analytics data in, structured per-locale product content out to the answer engines
Delivered · The proposed AI orchestration layer: catalog and analytics data in, structured per-locale product content out to the answer engines.
eCommerceDelivered · engineering specification

Neuhaus

Luxury CPG

A hundred and sixty-eight years of provenance, implied in prose and lost on the model. A nineteen-page engineering specification the client's own development partner builds against, plus the authoring console that keeps it current.

03

A demo is not a product

An idea that demos beautifully, with nothing underneath it to run on.

Aivin — conceptOpen ↗
Concept build · Aivin. Scroll and click inside the frame, or open it full size.
B2BIn development

Aivin

Software & AI

An AI sommelier for the wine trade that existed as an idea and the industry expertise behind it. Built into a product a sommelier would use in service and not be embarrassed by in front of a guest.

The rebuilt valuation experience, pricing a 1964 Jazzmaster against comparable sales
In production · The rebuilt valuation experience, pricing a 1964 Jazzmaster against comparable sales.
eCommerceIn production

An AI valuation engine

Specialty retail

An internal staff tool with no memory of how it was used, no visibility into whether it was right, and an announced end-of-life date on the infrastructure beneath it. Optimized for speed and accuracy, with an AI orchestration layer built underneath and migrated with no interruption.

Read the Case Study
Useful whether or not you call us

What we would tell youin the first thirty minutes.

None of this requires an agency. All three are checks you can run this week, and if they come back clean you have saved yourself a procurement cycle. We publish them because the firms who lose work to a client doing it themselves were never going to keep it.

01

Measure before you touch anything

Every visibility engagement should open with a baseline, not a strategy. Pick twenty questions your buyers actually type, run each one five times across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, and record which brands get named and which sources get cited. You now have a number to move. Skip this and every later claim of improvement is unfalsifiable, including ours.

02

Schema is not SEO, and the gap is usually four fields

Structured data does not raise a ranking; it decides whether a machine can state a fact about you without guessing. On catalogs the omissions are consistent: variant-level availability, price currency, shippingDetails and returnPolicy. On B2B sites it is a missing Organization node with sameAs edges, and named authors replaced by “the team.” An unnamed team is not an entity, and an entity that cannot be resolved cannot be recommended.

03

Blended ROAS will tell you a comforting lie

Blended return rises when returning-customer revenue rises, which is the part of the business least responsive to what you changed this month. Grade acquisition on new-customer cost and new-customer contribution instead, and hold the two in the same report. Most brands discover their best-performing campaign by blended ROAS is their worst by new-customer cost, and that one swap changes where the next dollar goes.

Why one roof, over time

One client. Seven phases.All four depths.

This is what the crossings at the top of this page look like inside one account. It started as looking after a single website. It became a commerce backbone, an AI product, a bridge from the shop floor to the data layer, a second business with its own identity, and one login across the portfolio. Nobody scoped that in advance. Each phase was possible because the last one never had to be explained to a new vendor.

ONE ACCOUNT · SEVEN PHASES · FOUR DEPTHS
Phase 01

One website, looked after

Stewardship of a single brand’s storefront. Nothing more was scoped.

Platform
Phase 02

The emails that pay for it

Abandoned cart and welcome journeys, on templates their team can run.

Growth
Phase 03

The AI tool, upgraded

An internal tool upgraded for speed and operational efficiency, with an AI orchestration layer embedded throughout.

Platform · Experience
Phase 04

The shop floor, measured

QR tags generated from live inventory, so a room people fly to finally reports.

Experience · Growth
Phase 05

A second business, from nothing

An auction marketplace: identity, product, thirty-plus domain modules.

Experience · Platform & Integrations
Phase 06

One login, whole portfolio

Two brands, one account, store attribution modeled in the data layer.

Experience · Platform
Phase 07

Still expanding

Across all four depths, with no rebuild in between.

Brand · Experience · Platform · Growth

The North American Guitar keeps the content, the community and the artist relationships — the things that are actually the brand. We keep the infrastructure underneath running.

What we do

Four depths.The hard part stays ours.

Either sale can be taken to any of these four. Most engagements start at one and work downward as trust builds, and the reason they can is Depth 03: the platform layer is held here rather than passed to a development shop the moment it gets difficult.

All four, under one roofEach depth is led by a principal here, and none of them outranks another. Specialists join a team by name; the person answerable for the work never changes.
Depth 01

Brand

Deciding what you are called, what you claim, and which name survives an acquisition. That last conversation is the hardest one in this discipline and we have run it repeatedly — including on ourselves. HOOK, an Ad Age Small Agency of the Year winner, joined Pyxl in 2025, so this craft sits on the team.

  • A position you can defend in a board meeting without us in the room
  • An identity system, and the governance that stops it drifting in a year
  • One brand architecture out of two, after an acquisition
  • Editorial and campaign work that sounds like the same company
  • Art direction and photography, briefed and shot
Depth 02

Experience

We measure the site you already have before anyone opens a design tool, then build a working version of the answer early and scope the rest of the engagement around what it taught us. A prototype that gets used tells you more in a week than a research phase tells you in a month.

  • A read on your live site with numbers, not opinions
  • The journey mapped per decision seat, not per persona
  • Interfaces built as working prototypes, not comps
  • Cart, checkout and form work measured against a target you set
  • Accessibility to AA, tested rather than asserted
Depth 03

Platform

Commerce platforms, custom applications, service architecture, payments, escrow and identity, and migrations that cannot afford to drop a single order. Fifty-three third-party systems integrated so far. This is the layer most agencies will not own. Specialists join by name when the work calls for one; the principal who owns the platform still answers for what ships.

  • Commerce platforms that carry more than one brand without merging them
  • A GraphQL contract, so nothing reconciles twice
  • Marketplace, escrow and trust systems built from a blank page
  • AI orchestration with cost, latency and evaluations visible
  • Docker, Kubernetes and edge delivery, run rather than described
Depth 04

Growth

Lifecycle programs, CRM architecture, paid media, deliverability, and attribution that grades new-customer cost instead of reported return. Pyxl is a HubSpot Platinum Solutions Partner and Accredited Onboarding Partner, and a Klaviyo, Shopify, Google and Meta partner. The accreditation matters less than the fact that the same team owns the site the traffic lands on.

  • Lifecycle flows your team can operate without calling us
  • CRM and RevOps architecture, migrations included
  • Paid across search, social and programmatic, on one calendar
  • Creative testing run as a performance discipline, not a refresh
  • Deliverability and list health, before spend goes up
  • Attribution a CFO can read in one sitting
Platforms

Four we go deep on.Not a logo wall of integrations.

Fifty-three systems have been integrated here across eighteen years, and these are the four with a practice behind them rather than a competency claim.

HubSpotImplementation and RevOpsPlatinum Solutions Partner, fifteen-plus years. Sixty-seven portals built.Open the practice ⟶Shopify PlusBuilds and migrationsStorefront engineering and catalog structure, in ten to eighteen weeks.Open the practice ⟶KlaviyoLifecycle and owned dataSegmentation, flows and deliverability, so a rented visit becomes data you keep.Open the practice ⟶ContextualOur production AI layerRetrieval, routing and observability on your infrastructure. Built and run here.Open the practice ⟶

Running something else? All fifty-three systems integrated.

Who you actually get

Principal-led.
No layer in between.

The strategist on your first call makes the decisions and presents the work. There is no account-management tier to relay messages through, no work is handed to a stranger after the pitch, and every principal is named. If you are buying judgment, you should know whose judgment you bought.

StrategyOwns the position, the year’s arc, and the first call you have with us.
CreativeOwns the brand system, and signs off everything that leaves the building.
ExperienceOwns the research, the interface, and the seven-day prototype.
EngineeringOwns the platform, the APIs and the infrastructure. Whoever touches it, this name is on it.
GrowthOwns lifecycle, CRM, paid and attribution. The HubSpot accreditation sits here.
Bonnie Winter
Owner and Co-CEO
Bonnie Winter

Runs the firm day to day and owns the standard the work is held to. She is at her best when an engagement changes what a business is capable of rather than only how it looks, and she will reshape a scope to get there. She is in the room when your work is scoped, and stays reachable for the length of the relationship.

Brian Winter
Owner and Co-CEO
Brian Winter

Co-leads the firm with Bonnie and decides what we build next. Eighteen years spent making sure Pyxl can already do the thing a client needs before the market has a name for it, which is why what we offer has never stopped changing. Founded the firm in 2008 and led the Cobble Hill and HOOK acquisitions in 2025.

Working conceptOpen ↗
How it starts · either sale

You will see it workingbefore you hire us.

Eighteen years as an award-winning agency across brand, design and technology, working as an extension of your team. The Celero build beside this text is real work, live right now — not a mockup.

18
Years in business
2
Studios — Nashville & Charleston
711
Named clients
Where we work

Twenty-two industries.Find the one you sell into.

We do all four depths in every one of them, so a depth chart would tell you nothing. What differs is how much work sits behind each sector and which motion it was bought in. Both are counted live from the client index below, and every one of the 711 is named on this site.

SectorB2BeCommerceClients
01B2B · a committee decides

Software & AI

83clients in this sector

AI products taken from concept to launch, not to demo

Named here

IBM · Aivin · Relat · CASE Facilities Management

  • Software & AI: 83 clients, 83 B2B and 0 eCommerce. IBM, Aivin, Relat, CASE Facilities Management.
  • Healthcare & life sciences: 61 clients, 59 B2B and 2 eCommerce. TeamHealth, ProviderTrust, Medtronic, Mercy BioAnalytics, Fillauer, NaviHealth.
  • Fashion & apparel: 49 clients, 1 B2B and 48 eCommerce. Simone Perele, Craft Sportswear, Marysia, Cynthia Rowley, Emily McCarthy, Dairy Boy.
  • Nonprofit & mission: 43 clients, 41 B2B and 2 eCommerce. Impact Ministries, Charleston Home Builders Association, GuildSomm, American Cancer Society, Black Theatre United, Cedar Springs Presbyterian Church, Christ Presbyterian Church, Friends of the Smokies.
  • Manufacturing, industrial & logistics: 41 clients, 38 B2B and 3 eCommerce. StepUp Scaffolding, Protos, Beeline + MBO Partners, High Performance Academy.
  • Government & education: 40 clients, 40 B2B and 0 eCommerce. U.S. Air Force Academy, Akima, Catalis, Elevo, Berkeley Haas.
  • Real estate, construction & architecture: 40 clients, 40 B2B and 0 eCommerce. Meridian Engineering, Rockwell Construction, Leightworks, Parkplace Garages, Spandrel Development Partners, Dargan Street, Palm & Meeting, Vellamore.
  • Agencies, marketing & staffing: 36 clients, 36 B2B and 0 eCommerce. Beeline + MBO Partners, Thrivence, Interactive Research Communications, Cumberland, Byrdhouse PR, D & Y, EvolveMKD, Gorilla 76.
  • Financial services & payments: 35 clients, 35 B2B and 0 eCommerce. Celero Commerce, APS Payroll.
  • Retail & marketplace: 33 clients, 5 B2B and 28 eCommerce. The North American Guitar, Croghan's Jewel Box, Cashier Live.
  • Food & beverage brands: 32 clients, 0 B2B and 32 eCommerce. Art of Tea, Schermer Pecans.
  • Beauty & wellness: 31 clients, 3 B2B and 28 eCommerce. RMS Beauty, The Sleep Code, Faced the Facial Studio.
  • Travel & hospitality: 31 clients, 6 B2B and 25 eCommerce. Palmetto Bluff, Luxury Simplified Retreats, Towne Park.
  • Restaurants & bars: 30 clients, 1 B2B and 29 eCommerce. Taco Boy, Trattoria Lucca, Blind Tiger, Quarter French, Quarter Deck, EcoCaters, Jeff's Bagel Run, Captain D's.
  • Home & interiors: 23 clients, 2 B2B and 21 eCommerce. Pomegranate, Penny Linn Designs.
  • Arts & entertainment: 22 clients, 10 B2B and 12 eCommerce. Regal Cinemas, FlyteVu, The Marleys, Cinebarre, Joe Hand Promotions, Jazz Club, AC Entertainment, Bijou Theatre.
  • Field & facility services: 17 clients, 16 B2B and 1 eCommerce. CSC ServiceWorks, Estate Management Services, Hiller, JR Management, KC Plumbing, Lee Company, Renovation Specialists, Service Electric Company.
  • IT services & data centers: 16 clients, 16 B2B and 0 eCommerce. NexusTek, T5, QTS, RazorSync, Equinix.
  • Sport & outdoor: 14 clients, 0 B2B and 14 eCommerce. KYX World, Huk, Folbot, Craft Sportswear, Renwick Sport, Outdoor Gear Exchange, HeroWear, Adams Built Fishing.
  • Legal & accounting: 12 clients, 12 B2B and 0 eCommerce. Lesemann & Associates, Barrett Johnston Martin & Garrison, Davenport, Evans, Hurwitz & Smith, GuzmanGray, Kaousias Law, Ritchie, Dillard, Davies & Johnson, Rogers Patrick Westbrook & Brickman, Surgent McCoy.
  • Spirits, wine & beer: 12 clients, 0 B2B and 12 eCommerce. Heineken Italy, Cathead Distillery, Imbibe, Bottle Tree, Duet Rum + Brandy, FIOR Scotch, Frisky Whiskey, Upslope Brewery.
  • Cybersecurity & intelligence: 10 clients, 10 B2B and 0 eCommerce. Penlink, Huntress, Booz Allen Hamilton.
Seven hundred and eleven clients across eighteen years, from IBM and Medtronic to Simone Perele and Carter Vintage Guitars. Every one of them is on this site with the work we did for each, where we can name it.Find your industry in the client index ⟶
Common questions

Questions we getbefore the first call.

What does Pyxl do?

PYXL builds the systems that make a company easier to choose. For B2B, that means getting onto the shortlist before the RFP exists. For eCommerce, it means getting the product named before the shopper reaches the page. We bring Brand, Experience, Platform and Growth together because the decision does not stop at one layer.

Where is Pyxl located and do you work with clients elsewhere?

Two studios: Nashville, Tennessee since 2010 and Charleston, South Carolina since 2020. Clients are national, from Savannah to Colorado Springs to Chicago. Most engagements run remotely with periodic on-site working sessions.

How much does it cost to work with Pyxl?

A seven-day prototype is a fixed $5,000. Projects run roughly $5,000 to $300,000 and up depending on scope. Retainers run roughly $5,000 to $100,000 per month. You get a fixed number in writing before anything starts.

What makes Pyxl different from other agencies?

Three things you can check rather than take on faith. We have been founder-owned every year since 2008, with no holding company and no private equity above us, and in 2025 we were the acquirer in two deals rather than the target. We publish 711 named clients with the work we actually did for each. And whoever ends up touching your project — our team or a named specialist we bring in — the principal who scoped it is the one accountable for it in production.

How do we begin?

Bonnie Winter, our co-CEO, takes that first call herself. She listens for what you need, where you are today, and what is getting in the way, then works with you to shape the vision and engineer the right services, scope and fit for your business. If you would rather see the work than discuss it, the seven-day prototype is the faster route.

Do you work with our size of company?

Mid-market through enterprise on the B2B side, in sectors where the purchase is considered and several people have to agree. On the commerce side, premium catalog brands — most of ours sit between roughly two and fifty million in revenue, but the real test is whether your price holds because of who you are rather than what you discount. If we are not right for you we will say so and point you somewhere better.

Keep going

Pick your practice,or see everyone we've built it for.

Tell us what you sell.We will build you a working version of the answer.

Eighteen years as an award-winning agency across brand, design and technology, working as an extension of your team.

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